Vuori Receives $400 Million Investment from SoftBank

Southern California-inspired activewear brand Vuori announces a $400 million investment from SoftBank Vision Fund 2 at a valuation of $4 billion USD, marking one of the largest investments in a private apparel company. The investment underscores excitement in the surging brand, known for its performance clothing that is built to move in yet styled for everyday life, as it sets sights on the international market.

Launched in 2015, Vuori merges technical clothing with a West Coast aesthetic that looks and feels great. When creating Vuori, Founder Joe Kudla didn’t have to look far for inspiration; headquartered in the aspirational beach community of Encinitas, CA, the brand is a natural extension of its home environment where active, conscious and creative people inspire those around them every day.