Vuori Announces $825 Million Investment Led by General Atlantic & Stripes

Southern Californian performance lifestyle brand Vuori today announced an $825 million investment led by General Atlantic and Stripes, two leading global growth investors, along with a cohort of additional investors. The investment, structured as a secondary tender offer, raises the brand’s valuation to $5.5 billion and marks yet another historical moment in the private apparel company’s journey to becoming a category leader.

Building on the brand’s 2021 $400 million investment led by institutional investor SoftBank Vision Fund 2 at a previous valuation of $4 billion, this financing reflects Vuori’s momentum in disrupting the athleisure industry and the shared belief from its partners and investors that the growth opportunity ahead is substantial. The U.S. athleisure market is expected to grow at approximately +7% CAGR through 2028.

“As we continue to drive momentum, growth, and market share gains, we are grateful to have the additional partnership of these leading organizations,” said Joe Kudla, Founder and CEO of Vuori. “Alongside our existing major investors, Softbank, Norwest, and ABP Capital, General Atlantic and Stripes will be key strategic partners and supporters in our ongoing mission and growth journey. They bring industry expertise and track records in helping emerging category leaders accelerate their expansion efforts while sustainably scaling globally. We are excited to partner with our new and existing investors to continue pursuing Vuori’s mission to make quality products that empower deeper connections with consumers everywhere.”