ABP Capital is the lead investor in Vuori, with Michael Persall sitting on the Board of Directors.
Vuori is a technical clothing company with a West Coast aesthetic that is a natural extension of its home environment where active, conscious and creative people inspire those around them every day. In addition to a thriving ecommerce business and physical stores in Encinitas, Boulder, Del Mar, Bridgehampton, Malibu, Manhattan Beach, Newport Beach, San Francisco, San Jose and Venice Beach, Vuori is sold in most Nordstrom and REI stores.
In October 2021, Vuori announced a $400 million investment from SoftBank Vision Fund 2 at a valuation of $4 billion, marking one of the largest investments in a private apparel company. The investment underscores excitement in the surging brand, known for its performance clothing that is built to move in yet styled for everyday life, as it sets sights on the international market. SoftBank Vision Fund 2 is the second institutional investor to back Vuori, following Norwest Venture Partners who invested in the company in 2019.
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